Friday, January 11, 2019

Bungie separated from Activision, released Destiny 2 on its own

Although there is still a year to finish the partnership, Bungie has announced that he will split from Activision NPH to release his own Destiny 2 game and future expansion packs.
Bungie Studio, the creator of the cult halo series (now acquired by Microsoft) and most recently Destiny, unexpectedly announced its separation from publisher Activision. This studio will retain ownership of the Destiny series and is expected to release the Destiny 2 expansion packs in the future.


Activision and Bungie Studio established a partnership in 2010 when Bungie franchised the Halo game for Microsoft (Later became FPS / RPG online in 2014). Under the contract, Bungie will develop the Destiny series for Activision for 10 years, but this route has been confirmed to be unstable. At the time of 2010, the game market was quite different than it is now, and as an indie studio developing a new product, Bungie wishes to partner willing to risk exploring new markets with them - the company This has the idea but needs great support from a powerful NPH. However, the time has changed, the current hot trend is free online games and virtual money collected in the game, which makes the operation and profitability of game NSX also affected. So Bungie has fewer reasons to keep up with a big developer like Activision owning a strong Call of Duty series and co-coordinating Blizard Entertainment.


The initial deal, Bungie, invested several hundred thousand dollars to develop and promote Destiny and the company was responsible for producing Destiny, Destiny 2 and expansion packs, how to maintain game sales in 3 years after release. But the pressure to produce new content every three months made Bungie tired of too little time, unable to keep up with the schedule and when the company had to "cook" the old content, it faced opposition. fan's. Obviously, Activision doesn't plan to continue developing any more Destiny 3 or a major version, so Bungie believes that even if they leave Activision, it won't affect the Destiny development process much.

Many experts worry that this move could make Bungie more difficult to develop the game due to spreading the cost of promoting and publishing Destiny games in the future, but 9 years of cooperation with Activision less It has also helped this studio grow, have more experience in the gaming market, so Bungie can adapt faster - along with the growth of online game stores like Steam, Epic Store ... the company will always be has a reliable platform to release Destiny 2 and future expansion packs at no cost.

No comments:

Post a Comment